![]() One such vendor told me that qualifying for Tier 1 was a long and tedious process that was frequently frustrating. I've had the opportunity over the years to interview Tier 1 auto suppliers - the companies that assemble the subsystems that go into cars. Ford has forgotten one of the fundamentals of auto making: what is tolerable in consumer electronics is not acceptable in an automobile. (See: MyFord Touch: Not Ready for Prime Time.) What could have been a triumph for Ford is now a scramble. ![]() But according to the New York Times and other media outlets, the system has been plagued with everything from booting too slowly to the entire screen going dark. The sleek-looking dashboard touch system was one of the ways Ford was going to leapfrog its competitors. Mulally recently earned more than $34 million when stock he received two years ago vested this week. Ford CEO Alan Mulally - who is credited for the turnaround - is being rewarded handsomely. ![]() In 2009, Ford's stock was $1.98 per share it has since risen to more than $12 per share. But a lot of damage has been done to the brand at a time when Ford should be celebrating.įord was one US auto company that did not take a bailout from the US government when the auto industry was flailing. Ford has launched a major upgrade to the touchscreen system, which may very well take care of all the bugs. has steadily been falling in quality and safety rankings, due in part to the MyFord Touch dashboard system. ![]()
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